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GeoDATA 2010: Changing Times

We're hitting the road. Not quite rock and roll, we've not got a luxury tour bus, but we're going on tour to six cities over the next eight months as part of the free* GeoDATA 2010 programme.

We'll be joining a selection of leading GI figures to address some of the key challenges facing the geographic industry.

Open Data: Changing the way we work

We're hoping to spread the word about Open Data, as it's a real hot topic at the moment. We'll also demonstrate the benefits of using Open Standards to unlock data, such as INSPIRE. Plus, we'll be giving away a free software tool for anyone that attends our seminar to get you started with Open Data and INSPIRE.

GeoDATA 2010 seminars are free* to attend but places are limited so book early to avoid disappointment!

Dates and Venues

• 21 April: Dublin, Croke Park Stadium
• 11 May: Cardiff, Angel Hotel
• 13 May: Liverpool, Aintree Racecourse
• 20 May: London, Emirates Stadium
• 10 November: Glasgow, Trades Hall
• 16 November: Belfast, Hastings Stormont Hotel

To book your place at a GeoDATA 2010 event near you, you'll need to register your details at www.training4gis.com.

For more information about the GeoDATA roadshow and the full itinerary of seminar sessions offered visit: http://www.citiesrevealed.com/events/geodata10/ or download the flyer now.

For more information about the Snowflake Software roadshow for Open Data: Changing the way we work, and to find out why you should attend, speak to our Marketing manager, Melissa Burns on 02380 382390 or email her at melissa.burns@snowflakesoftware.com.

Melissa Burns | Marketing Manager | melissa.burns@snowflakesoftware.com

*A delegate fee applies to software vendors/suppliers/resellers/data suppliers/resellers and mapping companies. Visit the GeoDATA website for details.

So, I've spent the last couple of days at the Technology for Marketing and Advertising (TFMA) conference, held at Earl's Court, London.

So, what's the word on the tweet? (And how might it impact us geospatial beings?)

Worth the wait

I'm glad to see that 'queue' related terms all get a fair mention throughout the #tfma twitter feed (the only negative for me about the conference). Massively popular, in demand speakers generating huge queues and lots of standing around, waiting in anticipation for the next marketing guru to create my light bulb moment! But they were worth the wait. Well worth the wait.

So, here's my round up:

• ROI is still king. Demonstrating a direct return in still uncertain times is key.
• Thinking about the whole process is crucial. Don't just do a singular instance marketing campaign and never follow up with intelligence you get from it.
• There's a social media explosion to take advantage of.
• You can always improve. Make sure you're analysing the data you get to always better your efforts.
• Make sure you're talking where your customers are listening and your message is relevant.
• Integration is advantageous. A big mash up of comms tools to carry your messages consistently and increase your customer touch points is really important.
• Customers need to be at your heart, and you need to open the communication channels to broaden the conversations you're having with them.
• If you're stuck in a queue an iPhone is a great boredom buster. I had fun with the lego photo app: View image
• B2B and SME's are under-represented and not catered for as well by marketing vendors.
• Don't be afraid. Making even the smallest changes can prove fruitful if you're nervous about taking a big leap.
• The value of place and location in other industries is beginning to really show. With several vendors demonstrating the value of geo-spatial data for marketing intelligence and decision making.
• Exhibition stands are exhibition stands. It really doesn't matter what gimmick or game you've got. You need customer friendly staff and a clear, relevant message.

Well. That's it from me. Looking forward to the social media explosion within the Geo industries.

Melissa Burns | Marketing Manager | @lissaburns

We're really pleased to announce our sponsorship of the AGI GeoCommunity '10 event, that takes place in Stratford-upon-Avon: 28 - 30 September 2010.

http://www.agi.org.uk/pooled/articles/BF_NEWSART/view.asp?Q=BF_NEWSART_317594

With a conference theme of 'opportunities in a changing world', this year's event will focus on the use of location to deliver operational efficiency savings, identifying and delivering excellence through the use of geographic information and measuring the positive effect spatial technology, data and insight can bring.

Follow us on Twitter at www.twitter.com/sflakesoftware or keep your eyes peeled on the event hash tag: #geocom.

Melissa Burns | Marketing manager | melissa.burns@snowflakesoftware.com

• There is an irreversible move towards the use of open standards to ensure effective goal achievement across the defence and intelligence communities.
• Geospatial information is not just a nice-to-have, but plays an absolutely fundamental role in the decision-making process.
• The geospatial intelligence and defence community is not much different from any other geospatial community. However, it has the slightly masochistic tendency to starting conference days very, very early in the morning.

For more information about the solutions we can offer for interoperability, visit our website: www.snowflakesoftware.com or see our solutions for Defence and National Security: http://www.snowflakesoftware.com/markets/defence/solution.htm.

Richard Rombouts | Technical Sales Manager | richard.rombouts@snowflakesoftware.com

The final preparation for this years DGI Europe 2010 conference (25 - 27 January) is underway. We've never exhibited at this event before, but this year we are. And we're really looking forward to it.

In the Defence and National Security domain, geospatial information is an intelligence tool imperative for securing timely operational and mission critical decisions. Yet for many departments, agencies and partners, the agile nature of geospatial information offers yet another battle, with challenges around data sharing, standards, interoperability and integration, especially within existing and invested infrastructures.

 Meet the experts

Richard Rombouts (our Technical Sales Manager) and Ian Painter (our MD no less!) will be working the exhibition halls at this conference and manning the Snowflake stand.  I know they're keen to meet everyone so if you're going, be sure to pop by stand 48 and say hello.

As well as taking in the atmosphere and getting to meet everyone, they'll be holding regular demonstrations that show how our solutions can provide interoperability for a common operational picture, a key theme for the Defence and National Security domain.

Pop by stand 48 to find out first hand how to:

• Publish data in a standards based manner to facilitate data exchange in wider Spatial Data Infrastructure
• Load and manage data in Spatial Data Infrastructure
• Visualise data in Google Earth and Bing Maps
• Utilise an OGC Web Feature Service for web services interoperability in a standards based environment

Visit the stand for a £100 training voucher

In addition, Richard and Ian will be handing out a £100 discount voucher to anyone that visits the stand, valid to use against any Snowflake training course. And with the INSPIRE legislation being a key driver for most in the industry, why not use the offer to get over 25% discount on the INSPIRE Essentials training course?

Real time updates on Twitter

We'll be hearing from Richard and Ian after the event, so check back next week or follow our Twitter updates live from the event at http://twitter.com/sflakesoftware.

Melissa Burns | Marketing Manager | melissa.burns@snowflakesoftware.com