Recently in Defence Category

Last week I attended the annual DGI 2012 show held in London at the QEII Conference Centre. With approximately 750 delegates DGI 2012 was the largest in its history. Recently Snowflake has been growing in the Defence and Intelligence space so this show is becoming a must attend for us.   Initially I was just going to attend but a last minute offer to showcase some of our Air Traffic Management testbed work on the Open Geospatial Consortium (OGC) stand was too good to turn down.

First speaker was Major General Jerry Thomas. Now if ever there was a lesson in public speaking this was it! Major General Jerry Thomas was incredibly animated, passionate and totally owned the stage. No matter what the talk, when you see somebody like this in action it's just fascinating to watch let alone listen. Anyway, his talk on 'Multi Intelligence Support to the Warfighter' was in my opinion one of the best of the conference and contained some classic quotes: "Geospatial is the backbone of intelligence - without it you're a soggy heap on the ground", a nice addition to a Vanessa Lawrence (Director General of Ordnance Survey) quotation "Everything happens somewhere" adding "Everything happens somewhere in the future" referring to intelligence needing to know where and when. But my favourite was "If you don't know where you're going, and what's there when you get there, then there's no point having all the latest shiny kit!". Anyway, enough of the quotes, Major General Jerry Thomas gave a really interesting insight into the changing world of intelligence with the advent of Social media resulting in over 80% of intelligence already being in the public domain on chat rooms, Twitter, Facebook etc. The problem is making sense of it all and here's where 'the' geo-int buzz word comes in, it's all about 'Fusion' (multi-int Fusion to be precise). It's no good gathering all this information, it needs to be broken down and re-assembled in order for it to be meaningful, much like baking a cake - the ingredients on their own taste awful but baked in the right way you have a good end result. Here in the UK our 'geo-int baking' will be performed in the Defence Intelligence Geospatial Fusion Centre which is a new purpose built facility due to open in Summer 2013. 

A couple of quick mentions, John Day, Director of Defence, ESRI gave a talk on utilising Cloud for Geo-Int. Interestingly his talk wasn't a technical one but a financial one. With the defence cuts across the board, John made a really good financial argument for Cloud, stating that Cloud based services could be procured only when required operationally and so could be funded from Operational Expenditure rather than Capital Expenditure making procurement a much less painful process. John also had a great quote: "The definition of Legacy, is that Legacy is the stuff that works".  A quick mention of Barry Barlow from NGA, Barry is Director of Acquisition and showed a live demo on an eAIP (electronic Aeronautical Information Procedure) on an iPad. It was great to see this centre stage as this is something that Snowflake has worked on in the OGC AIM testbeds. In fact we've worked on the next generation of the eAIP so watch this space - I might be up there one day!

Last talk of the plenary was from Baroness Eliza Manningham-Buller and she was first class. One of the best talks at a conference I've seen in a long, long time. 'Call me Eliza' she said coming on stage. Eliza was Director General of MI5 from 2002 to 2007 and gave a really insightful talk on her experiences of leading MI5. In the wake of 9/11 MI5 had to radically change and one of her first challenges was to get the government to double MI5's budget, this happened overnight. Now I can't think of any government department ever doing that yet I can see how it got the nod - I for one would definitely not mess with Eliza. Interestingly under her leadership MI5 opened up and for the first time staff could tell there families what they did, in fact staff could actually invite their families in for open days! One point Eliza made was that as Director General of MI5 you are judged not by what you stop but by what you don't stop. With the realisation that not everything can be prevented, to me that makes it one of hardest jobs in the UK.  Eliza also gave some great leadership advice which I do no justice by summarising: look after your staff, go out of your way to encourage ideas, recognise the value of criticism (no matter what your role or experience), don't think you know it all, have humility and finally no matter how serious the situation have fun in what you do!

To round off the plenary was a panel session and Vanessa Lawrence was one of the panel members. Vanessa stated one of the challenges of geo is understanding the users situation. Now I've heard that so many times at various geo shows that it just washed over me at time.  It wasn't until I saw a picture of a soldier up to his neck in a ditch of water with gunfire all around and using a tablet PC to find a way out, then I realised that understanding the users situation and making geo usable can be the difference between life and death.

Cambridge Conference

After a really good morning I did my duty for Open Standards and manned the OGC stand showing off our Aviation testbed work not to mention evangelising GML and all things standards. OGC has done a great job in Defence and Intelligence and sharing the stand with my good friend Steven Ramage (Executive Director, Marketing and Communications) is always a great experience. You can't help but stand back and admire the networking master class Steven gives. If I say so myself Steven and I worked it pretty well, so much so that I didn't manage to get into any of the talks for the rest of the day. During my time on the stand I noticed one passer by go past with a Snowflake Software sponsored Cambridge Conference Exchange bag. With much excitement I just had to grab a quick picture.

Unfortunately Day 2 was pretty much the same and I spent the majority of my time on stand, that said I did make it to Vanessa's talk in the morning to listen to Ordnance Survey's activities for the Olympics.  It's good to see the OS using its considerable geo capabilities to help the Defence and Intelligence community gather the intelligence information required to manage such a huge event. Due to its secure nature it's all a bit behind the scenes but it's clear that for the Olympics a lot of government departments are working together sharing resources and expertise - good to know as I have tickets! Whilst we're talking about Ordnance Survey, its amazing how powerful the OS brand is in this community, unlike other events where there's always a bit of OS bashing going on, you will never hear a bad word said and OS is held in the uttermost regard. Due to it's history you get the feeling that the Defence community have never quite let Ordnance Survey go and they still see it as part of the family.

To sum up ... all in all I'd recommend attending DGI. If you're into geo, geo-int doesn't get a more interesting application and the pace of change in this field is frightening. OGC has a lot of momentum in this space so you can expect open standards to play a big role in opening up the Defence and Intelligence space to a wider community than ever before. See you there next year. In the meantime do what you can to see Baroness Eliza Manningham-Buller speak.

 

The 2010 conference season started with a big one: the European Defence Geospatial Intelligence 2010 Conference in London. 600 attendees from all over the world from a myriad of organisations.
 
To get a better Common Operational Picture of this community we decided to infiltrate it by setting up a semi-permanent observation post (i.e. our stand) on the conference floor.
 
So, what were my expectations? As it was the Defence Geospatial Intelligence Conference I imagined flight simulators, four-star generals, secret spies in long raincoats and a communal "God Save the Queen" at the start of each day.   But what was the case? I was totally wrong! (...apart from spotting the occasional high-ranked military commander...)
 
A global geospatial community
 
It turned out that the geospatial intelligence and defence community is very much like any other geospatial industry: many highly skilled professionals who face similar challenges with enabling interoperability of their data and systems. Solutions are found in building spatial data infrastructures based on open standards.
 
Using open standards to enabe SDIs has been Snowflake's expertise for almost 10 years. Our experience in the INSPIRE and Aviation industries prove that open standards really do work and lead to practical and successful solutions.
 
What did I take back from this conference?
 
  • There is an irreversible move towards the use of open standards to ensure effective goal achievement across the defence and intelligence communities.
  • Geospatial information is not just a nice-to-have, but plays an absolutely fundamental role in the decision-making process.
  • The geospatial intelligence and defence community is not much different from any other geospatial community. However, it has the slightly masochistic tendency to starting conference days very, very early in the morning.

 

For more information about the solutions we can offer for interoperability, visit our website: www.snowflakesoftware.com or see our solutions for Defence and National Security: http://www.snowflakesoftware.com/markets/defence/solution.htm.

 

Richard Rombouts | Technical Sales Manager | richard.rombouts@snowflakesoftware.com

Long before I joined Snowflake, training courses were being carried out here, on "basic" GML and "hands on " GML . They have always been successful and widely talked about around the world. Up till now Eddie Curtis was the only person we could spare (and he wrote the courses) to carry out the training, with increasing demand from new markets we found the need to carry out more training. To provide these new courses we needed more trainers and we have great people in our Pre and Post sales team with fantastic  industry knowledge so who better than these guys to deliver industry focused training. Eddie embarked on a "train the trainer" course for the guys with the result that we have 2 more trainers in Ballal Jogleker and Richard Rombouts, raring to go.

Then two things happed. A customer wanted to know the value of training  so they could sell that to the boss to get the permission to come on the course. That got me thinking, well actually that got Sheila Drake ourTraining Manager thinking, because she runs all the courses, what is the value of training?

We did our investigation and these are our thoughts:

We are in the midst of a global recession and training is one of the first budget lines to be cut when the need to drive out cost is critical. But good companies taking the longer-term view recognise the value training brings to an organisation on both a corporate and individual level.

Successful companies train successful people.

In other words companies are successful because of fully trained people.

From an organisational perspective professionally delivered, relevant training delivers this value:

Reduced management costs - It is cheaper to train existing employees than to recruit new employees.

With a fully skilled workforce, good shared knowledge and skill base, managers are better equipped to manage the risk to their business of long term absenteeism or loss of key employees.

A trained workforce will make succession planning easier for managers.

Training and qualifications will strengthen your employees commitment to your company.  They'll stay longer and you'll save money on recruitment costs.

From an employee perspective you understand that professionally delivered, relevant training delivers:

Employees feel motivated, confident and are better able to do their jobs thereby gaining greater job satisfaction. 

With greater skills levels, employees benefit from increased salary, greater responsibility and possible promotion.

Skilled employees are more likely to have a successful career path.  

Training can give employees a strong sense of feeling valued by their employer increasing morale and enthusiasm. Attending training courses is not just about what is learnt but sharing ideas and experiences with other professionals ? that leaning is then reabsorbed back into the business.

The next thing that happed was that we had to run two courses simultaneously. Not only that but one held in the UK and the other in Europe! That's a first for Snowflake Software.
So major achievements for the team in such a short space of time and it will only get better as we have a new programme of courses coming up (please check out the Website) and a possible move to bigger premises due to demand.


Training in recession for survival is a requirement and essential!

Snowflake Seek new Partners

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Are you a Data eXchange business looking for new opportunities?

Snowflake Software is activity looking to recruit new Business Partners to sell its software, consultancy services, training and maintenance programme solutions.

The growth of data eXchange and usage of GML across the globe is increasing and in markets such as Data Providers, INSPIRE, Defence and Aviation. We are building such a high level of demand that we require new Business Partners to help fill that business need.

If you have experience in Data eXchange or the Geospatial market or have experience of handling GML or you are currently working in the above markets then we would be interested to talk to you about exciting opportunities we have now.

You will need to have an experienced sales team, technical support, a good infrastructure to accommodate a demanding but rewarding market segments.

We are looking for partners worldwide so please send you enquiry to:

info@snowflakesoftware.com

or post to:
Phil Lines Sales Director
Snowflakesoftware Ltd
Alleyn House
23-27 Carlton Crescent
Southampton
SO15 2EU

Telephone +442380386577

New UK Business Partners required

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The demand for Snowflake's products and services is growing and we need help!

We're looking for Business Channel Partners to join our Business Partner programme in order to take up demand and provide excellent customer service when selling our products.

If you're a company interested in selling and / or building solutions involving GML in the following markets ...

  1. Defence
  2. INSPIRE
  3. Data Providers
  4. Aviation

... then we want to hear from you.

We're putting together a brand new Channel Partner programme with increased benefits to help Partners grow their business through the resale of Snowflake's products. Our new programme offers a new discount structure, added elements such as pre-sales support, pre-packaged training courses, marketing funds and CRM .

In recent months we have improved our market focus and now have an excellent pipeline of opportunities that we need new partners to deliver.

If you don't wish to become a channel partner but would still would like to be involved in promoting or recommending Snowflake's products then we have other Alliance agreements that you may be interested in.

So why not drop us an email at info@snowflakesoftware.com

or write to

Phil Lines
Sales Director
Alleyn House
23-27 Carlton Crescent
Southampton
SO15 2EU

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