The latest buzz in technology for marketing...

So, I've spent the last couple of days at the Technology for Marketing and Advertising (TFMA) conference, held at Earl's Court, London.

So, what's the word on the tweet? (And how might it impact us geospatial beings?)

Worth the wait

I'm glad to see that 'queue' related terms all get a fair mention throughout the #tfma twitter feed (the only negative for me about the conference). Massively popular, in demand speakers generating huge queues and lots of standing around, waiting in anticipation for the next marketing guru to create my light bulb moment! But they were worth the wait. Well worth the wait.

So, here's my round up:

• ROI is still king. Demonstrating a direct return in still uncertain times is key.
• Thinking about the whole process is crucial. Don't just do a singular instance marketing campaign and never follow up with intelligence you get from it.
• There's a social media explosion to take advantage of.
• You can always improve. Make sure you're analysing the data you get to always better your efforts.
• Make sure you're talking where your customers are listening and your message is relevant.
• Integration is advantageous. A big mash up of comms tools to carry your messages consistently and increase your customer touch points is really important.
• Customers need to be at your heart, and you need to open the communication channels to broaden the conversations you're having with them.
• If you're stuck in a queue an iPhone is a great boredom buster. I had fun with the lego photo app: View image
• B2B and SME's are under-represented and not catered for as well by marketing vendors.
• Don't be afraid. Making even the smallest changes can prove fruitful if you're nervous about taking a big leap.
• The value of place and location in other industries is beginning to really show. With several vendors demonstrating the value of geo-spatial data for marketing intelligence and decision making.
• Exhibition stands are exhibition stands. It really doesn't matter what gimmick or game you've got. You need customer friendly staff and a clear, relevant message.

Well. That's it from me. Looking forward to the social media explosion within the Geo industries.

Melissa Burns | Marketing Manager | @lissaburns